Client: Jenpharm
Client Requirements:
Shift from an obsolete WordPress website to a modern minimalistic E-commerce store to attract and appeal to more potential customers, to increase sales and create a seamless customer experience.
To create and maintain a social media presence, educate and allure targeted audience through original content and create a pool of loyal and completely organic audience
Company Overview:
Jenpharm is currently one of the pioneers of skin and personal care in Pakistan. Providing cure, protection and nourishment to your hair, nails and skin.
Challenges:
The market is flooded with skin and personal care products making it difficult to portray Jenpharm’s true potential, not just another drop in the ocean of skin care products.
Strategy:
Just an overview of Jenpharm was not enough, we through in-depth research had to convince the audience and make them realise that Jenpharm isn’t just another personal care brand
Execution:
We through conventional (Ad posting, Boosting and on-time Sale Launches), influencer and custom marketing convinced the general public of the potential of Jenpharm’s products.
Results:
Our client received an astonishing boost in online sales, of more than 85%.
Nationwide brand Recognition through on time and brand-related original posting
A seamless customer experience, increasing customer satisfaction and loyalty
Organic audience comprising of more than 75k followers on Instagram and 47k page likes on Facebook
Services Provided:
Website Development:
Construction and management of a Custom Shopify based E-commerce store, utilizing Shopify Liquid and Custom CSS
Website UI/UX
Whatsapp Chat Now Button Integration
Courier Company Integrations
eCommerce Development Deliverables
Website Optimization
BootstrapCSS
Performance Marketing:
Engaging and overseeing paid marketing and boosting for extra reach and customers conversion
Social Media Management:
We built and managed the online presence of the brand from scratch.
Designing:
Our designers, content writers and account managers through extensive research and hard work, devised platform-specific strategies and created stunning content for Jenpharm’s social media i.e. Facebook and Instagram.
Customer Support:
Complete range of customer services to assist customers in making cost-effective and correct use of a product.
Our Community Managers through on time and detailed responses to the customer queries built a seamless customer experience.
Performance Marketing:
Brandpa strategized to increase brand awareness among the targeted audiences through running paid ads with brand recall objectives. It helped in generating brand & product awareness & resulted in increasing the sales by 85%
The 2nd challenge was accomplished by increasing customer engagement through user-generated content & memes marketing. It not only increased customer engagement but also increased website traffic, queries & calls of the customers resulting in increasing the orders by 30X through Facebook & Instagram messages as well as through phone calls & WhatsApp. Consequently, Page Likes & Followers were also increased as a result of this strategy.
The 3rd thing taken into account was Influencer marketing. Brandpa selected Micro & Macro Influencers, generated awareness as well as attracted & convinced the customers towards buying Jenpharm’s products. This strategy worked well and the online sales grew amazingly by 70%.
The 4th Step taken by Brandpa was customized marketing as per the purchase behavior & patterns of the customers. This helped Brandpa in increasing Add To Carts Percentage by 40 Percent & Initiate Check-Out Percentage was also increased by 23%.
Moreover, Different Product Bundles were introduced as per all the skin types plus customers were informed about the benefits & usage of the product. It helped in pushing the sales further by 10X.
Jenpharm’s return on ad spend increased by 29X & Online Sales grew by more than 85% as a result of effective performance marketing done by Brandpa.
