Metro Shoes saw a surprising increase of 366% in their online sales.

By Brandpa Brandpa Post December 2, 2021

Metro Shoes

Client’s Goal: Shift from an obsolete E-commerce website to a modern yet convenient E-commerce store for a seamless customer experience and increase in sales.

Our Contribution: We helped the client build an E-commerce store using Shopify and did customization through Shopify Liquid and Custom/HTML CSS.

Result: Our client received an astonishing E-commerce store built on Shopify and their online sales saw a surprising increase of almost 366%.

Services included were:

Website UI/UX
Shopify Store Development
Whatsapp Chat Now Button Integration
Courier Company Integrations
Currency Converter Setup
Performance Marketing

Client’s Requirements:

To shift from an outdated website to a present-day, mobile responsive, UI/UX friendly, customer-oriented, and beguile E-Commerce Store possessing awe-striking design to attract the audience in the best light while providing with the increased customer conversions and increased customer satisfaction.

Company Overview:

Metro Shoes over the years has established its reputation as one of the finesse brands in fashion footwear and accessories all across Pakistan. Its catalog includes a large variety of casual, seasonal, formal, fancy, and bridal collections in ladies and men’s shoes, clutches, handbags, keeping in perspective the varied communal likes, interests, and aspirations.

Challenges:

Constructing a custom E-Commerce Store that visitors find attractive and meet their needs seamlessly.

Strategy:

Do meticulous general and competitive analysis and research to generate a custom E-store that seems fascinating to both existing and future customers, increasing overall web traffic and customer conversions.

Execution:

We built a custom Shopify E-Commerce Store meeting all the needs of the brand that engages with its regular as well as future customers by utilizing Shopify Liquid and Custom/HTML CSS.

Results:

Our client received a mind-blowing boost in online sales by 366%

A seamless customer experience, increasing customer conversions, expanding customer satisfaction and loyalty.

Services Provided:

Website Development:

Website UI/UX
Shopify Store Development
Whatsapp Chat Now Button Integration
Courier Company Integrations
Currency Converter Setup

Designing:

The design and content team left no stone unturned in finding new inspirations and generating content both written and graphical that was in sync with the viewer’s preferences.

Performance Marketing:

At Brandpa, we’ve got digital marketing professionals to uplift brands considering all areas in order to improve the overall growth of the emblem.

Brandpa with its dynamic approach of “Performance Marketing” came up with the best funnel, including every single objective to expand the name & sales of Metro Shoes.

Brandpa worked on increasing brand awareness among the targeted audiences through running paid ads with Ad Recall Lift objective in order to increase brand recall & memorability among customers. It helped in generating brand & product awareness & resulted in increasing the engagement on the brand’s page.

The second most significant goal was accomplished by increasing page likes through running page likes campaigns. As a result, Facebook Page Likes & Followers were increased to 881,306 & 938,597 respectively while on the other hand Instagram Followers were also increased to 725,000.

Customer engagement was raised through publishing creative and engaging content, keeping in mind the user-generated content tactics to engage, attract, and convert customers into actual buyers of Metro Shoes. It not only increased customer engagement but also enlarged website traffic and queries on platforms like Facebook and Whatsapp and ultimately the sales also went up by 366% as compared to the past.

Facebook & Instagram messages as well as WhatsApp campaigns were launched to increase engagement on the Social Media pages.

Brandpa also used customized marketing by rigorously following the purchase behavior, patterns & customer journey. This helped Brandpa in increasing the sales up by 366%.

Moreover, E-mail Marketing was also used to push the sales up. Brandpa designed creative & customized email newsletters to kick start the sales growth.

As a result of these continuous and dedicated “Performance Marketing” efforts, Return on ad spend of Metro Shoes went up and Online Sales grew splendidly up to 366%.

Lastly, it is pertinent to mention here that Brandpa was directly taking the ownership of Metro Shoes in all the areas and acted as a key stakeholder and partner of Metro Shoes by working on a commission basis which created a sense of urgency and ownership that ultimately, benefitted both parties in increasing their revenue & goodwill. That is why Brandpa always stands higher amongst the crowd by taking ownership of dealing with all the domains to grow your brand.

Brandpa / About Author

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