What are Social Media Management Tools?
Until and unless you have been living off the grid, you must know what Social Media Management tools really are. There are plenty of these tools out there in the market to help you sustain your brand’s digital presence and help you reach your overall goals.
In the most literal sense, a Social Media Management Tool is an application program or a programming suite module that enables an organization’s capacity to effectively take part in web-based social networking crosswise over various communication channels. A complete Social Media Management Tool will facilitate all aspects of managing your Social Media Empire, which would automatically result in your organization’s operations to be effective and efficient.
How Do These Tools Help You Reach Your Goals And Grow Your Business?
From making and distributing content to analytics and reporting, isn’t it overpowering to think about all the various tasks associated with social media marketing that organizations have to execute on a day to day basis? Well, this is where Social Media Management Tools kick in.
These absolutely incredible tools not only help streamline your workflows and processes, they even help you save ample amount of time making sure that your content reaches the right audience at the right time.
As discussed earlier, a full fledged Social Media Management Tool will help with all the aspects of your social media handling and management including:
- Facilitating Lead Generation
- Determining Buyer Persona
- Curating and Creating Content
- Scheduling and Publishing Posts
- Social Media Calendar
- Social Inbox
- Listening & Monitoring
- Audience Management
- Team Attributes
- Analytics & Reports
The 5 Must-Have Tools
Buffer – Social Media Management and Content Curation
Buffer is a social media management tool designed for managing all your social media accounts including Facebook, Twitter, Instagram, LinkedIn and many others. It allows you to schedule your posts across all social networks, analyze results and even helps you to engage with your community. Below are some pros and cons of this software application:
Talkwalker – Social Media Monitoring and Analytics
Talkwalker is a social media management tool that specializes in listening, analytics and reporting that empowers over 2,000 brands analyzing online conversions on social networks in 187 languages. This software program is designed to help you optimize your brand, boost its reputation and help maintain your marketing campaign as well. Below are some pros and cons of this software application:
Link to their Website: https://www.talkwalker.com/
OptinMonster – Facilitating Lead Generation
OptinMonster is an online lead generation platform that integrates with all major email marketing and CRM Platforms making it very easy for brands to generate, manage and share leads. Since their launch in 2013, they have been the best lead capturing tool who have helped several businesses with increased conversions.
Below are some pros and cons of this social media management tool:
Link to their Website: https://optinmonster.com/
BuzzSumo – Facilitating Content Marketing
BuzzSumo is a research and monitoring tool that helps you to the most viral and shared content across all social media channels. This tool is like an angel to a brand’s content marketing, as it uncovers the content that will work and that will sink. BuzzSumo increases productivity and content success through its 4 key components; content discovery, content research, finding influencers and monitoring. Below are some pros and cons of this software application:
Link to their Website: https://buzzsumo.com/
Agorapulse – Social Media Management and Analytics
Agorapulse is a social moderation and analytical tool that helps with a brand’s social media management and engagement across all social networks. It is a very effective tool to help your business gather critical data like statistics and reporting to aid high quality insights and execute effective social media campaigns. Below are some pros and cons of this social media management tool:
Link to their Website: https://www.agorapulse.com/
We’ve shared our Top 5 Social Media Management Tools with you that are an absolute killer in terms of their productivity, effectiveness and efficiency. Depending on the need and the size of your enterprise, all of you might vary in your choice to opt for any of these social media management tools. Therefore, what you have to do is realize your company’s needs based on its delivery and performance, and then pick any of these tools accordingly.
We hope that this article is useful and helps you with your decision! Good Luck!